Manager - Digital Marketing - FinTech

Job Opening for Digital Marketing Manager with Fin-Tech Company

Roles and Responsibilities:

- Work with the leadership team to define and understand the overall business objectives, Sales and Marketing objectives and translate the same into digital marketing objectives; define the workplan, budget and targets for each level in digital marketing and take full responsibility to deliver these 

- Manage all aspects of marketing operations, including key personnel 

- Build a complete digital strategy for the brand 

- Develop a website traffic plan and create goals and benchmarks to meet 

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media 

- Design, build and maintain our social media presence and brand in all relevant channels 

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

- Identify trends and insights, and optimize spend and performance based on the insights 

- Brainstorm new and creative growth strategies 

- Plan, execute, and measure experiments and conversion tests 

- Collaborate with internal teams to create landing pages and optimize the user experience 

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

- Instrument conversion points and optimize user funnels

Skills Required : 

- Proven working experience in building brands through digital marketing 

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

- Experience in optimizing landing pages and user funnels 

- Solid knowledge of website analytics tools 

- Working knowledge of ad serving tools

 - Experience in setting up and optimizing Google Adwords campaigns 

- Working knowledge of HTML, CSS, and JavaScript development and constraints 

- Strong analytical skills and data-driven thinking 

- Up-to-date with the latest trends and best practices in online marketing and measurement

Desired Candidate Profile:

- 3+ years of B2B marketing experience

- 4-5+ years of work experience

- Proficiency in Microsoft Excel and Powerpoint

- Prior experience with CRM such as SalesForce / Hubspot would be a helpful

- Experience in a start-up sales environment is a plus

- Bachelor's degree or any other equivalent