Manager - Digital Marketing - EduTech - IIT/IIM/ISB/NIT

Manager - Digital Marketing 

- Our client is looking for a talented and motivated Digital Marketing Manager for one of their Business Units. This role will lead a small team of 1 or 2 digital marketing executives and cut across India and international markets.

- As the ideal candidate, you have run one or more digital marketing channels for any of the top ecommerce, gaming or edtech or other digital first businesses and brands. 

- You have a strong working knowledge of digital channels, online conversion experiences, and technology stacks. You would also need strong analytical thinking. 

- At the same time, you also understand customer needs and evolve marketing communication on those lines. You are always testing and learning and you- re able to communicate a data-driven, customer-centric story.

Roles and Responsibilities :

As a member of the digital marketing team, you would need to :

- Devise innovative growth strategies, by developing a deep understanding of our target consumers

- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business

- Identify new growth opportunities within your channels and outside to acquire new and engaged users.

- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.

- Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager to map customer journeys and buyer segments.

- Create a performance metrics framework to set and evaluate goals for every campaign.

Key Skills :

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems individually and within cross-functional teams.

- Strong verbal and written communication skills and collaborative working style are a major plus.

- Managing a small team of digital marketing executives / analysts and building a team over time

Basic Qualifications :

- 2 - 5 years of experience in a digital marketing role, ideally from ecommerce or consumer SaaS platforms and having managed budgets upwards of 30 cr. per year

- Education qualification from top tier engineering or business schools (IITs / IIMs / ISB / NITs)

- Having exposure in both India and international markets is an added plus