Manager - Digital Marketing - EduTech

Our client is a leading Edu Tech company with specialized online courses in emerging areas, primarily targeted at working professionals. The organization has been showing tremendous growth in customer base, service offerings, and brand recognition.

This role will be responsible for managing end-to-end Digital Marketing for a particular vertical. You will own customer acquisition across digital channels and be responsible for driving visibility, traffic, sales, and revenue - while reducing the cost of acquisition.

Responsibilities

- Plan, develop and manage all digital marketing campaigns for the vertical

- Brainstorm new and creative growth strategies

- Lead campaigns in alignment with the overall brand strategy

- Manage Social Media, SEM, SEO, Display Ads

- Track relevant metrics for all digital marketing efforts and evaluate performance against targets

Ideal Profile

- 1-4 years of experience in Digital Marketing

- Hands-on experience in SEM, Social Media, SEO, Display

- An MBA from a Tier 1 / Tier 2 Institute is a plus.

Salary offered: 8 - 12 LPA