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Consultant at Talent Art Partners
Views:994 Applications:64 Rec. Actions:Recruiter Actions:55
Manager - Digital Marketing - Education (8-10 yrs)
Job Description :
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, cost per acquisition or cost per click etc.
- Analyze opportunities for under performing places/locations in terms of lead generation.
- Propose quarterly budgets across various performance marketing platforms
- Propose quarterly budgets to various units, e.g., pre-school, day care etc., based on their contributions and the corporate business strategy.
- Coordinate with developers to optimize web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Develop and implement strategies to increase online traffic to the website and create traffic goals and benchmarks to meet.
- Assist in setting up or optimizing analytics tools for tracking visitors behaviors.
- Decide on different parameters such as number of impressions to run, choosing positive and negative keywords to use etc.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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