Manager - Digital Marketing - Education

Job Description :

The profile is responsible to develop marketing strategies for lead generation and customer engagement across platforms with a focus on business impact. The role reports to the HOD and requires excellent skills with the ability to influence, negotiate, communicate & present effectively to stake holders.

Key Responsibilities :

- Manage company's online presence in order to engage with prospects and existing customers.

- Experience in campaign and brand management (including digital assets and digital campaigns)

- Manage brand communication execution across media

- Carry out Performance Campaigns across platforms and networks

- Plan for and solicit consumer feedback (on product/brand) and identify gaps

- Execute consumer and market research (conducting surveys and FGDs)

- Track competition

- Integration of CRM and campaign reports

- Working with a team of SEO, Web designers, Graphic Designers, Content Writers.

- Drive and manage all digital campaigns aimed at lead generation

- Planning & Implementation of Promotional Activities across Digital

- Leverage the Social Media opportunity in order to engage with customers & business partners

Employee Profile : MBA / Post Graduate (Marketing) with experience range of 7+yrs into Performance Marketing ,Lead Generation, Digital Marketing(Mandatory)

- Excellent Communication & Presentation skills

Desired Skills & Qualities : Adobe Creative Suite, SEO practices and platforms, Affiliate Network (PPC Publishers), CRM platforms, UI/UX development, Google Marketing Platform (Essential: Google Analytics, Google Ads, Google Tag Manager), Social Media Ad Managers.