Manager - Digital Marketing - Education

Responsibilities:

- Planning and executing all the aspects of digital campaigns including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Defining the Key Performance Indicators

- Measuring and reporting the performance of all the digital media campaigns as well as assessing them in sight of the goals that are to be met

- Finding out the various trends as well as insights and optimising the expenditure and performance based on this data

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

Qualifications:

- Degree from Tier-1 institute (IITs preferred)

- 1-3 years of experience in running digital performance marketing

- Managed monthly marketing budgets of INR 1 crore +

- Very strong analytical skills, good command over numbers and sharp eye for data driven insights

- Excellent Interpersonal skills and ability to interact with media houses