Manager - Digital Marketing - EdTech Startup

Digital Marketing Manager

FIRM : Ed tech start up

LOCATION : Hyderabad (currently WFH)

Qualifications : 

- 3+ years experience in Ad campaign management

- BBA/MBA in Marketing

- Excellent analytical skills

- Excellent interpersonal and negotiation skills

- Very good understanding of CPI campaigns promotion and monetization

- Prior experience in managing mobile ad campaigns (CPI)

- Familiar with major ad serving platforms like DFP, Adtech

Responsibilities :

- Manage CPI campaigns and coordinate with all the marketing partners.

- Lead the ad campaigns on web and other display ad networks.

- Measure and report performance of all marketing campaigns.

- Identify trends and insights, and optimize expenses and performance.

- Plan, execute and measure experiments and conversion tests.

- Instrument conversion points and optimize user funnels.

Key skills :

- SEO, SEM, Display Advertising, Online Marketing, Digital Marketing, Google Adwords, Google analytics, Marketing Campaigns, PPC

Education Qualifications :

- MBA in Marketing 

- Relevant experience in an ed tech firm