We have been retained by our client, a well-established, professionally managed, conglomerate, to identify a Manager - Digital Marketing to power their foray into the e-vehicle business. The position is based at Bangalore. Job Purpose: - Setting up of digital marketing capabilities to drive future business growth. - To build innovative solutions, leveraging digital marketing strategy, technology, to enhance and impact business targets, and client experience. - Prospect and source new digital marketing capabilities that will drive growth through vendor research and outreach. - Target capabilities include audience targeting, emerging media channels, digital analytics capabilities and personalization. - Measure and report performance of all digital marketing campaigns, and assess against goals and business targets. - Identify target segments of a consumer market for B2B &amp; B2C marketing purposes. Key Responsibilities: - Plan, develop and execute digital marketing strategies and advertising campaigns plan, involving social media, SEO, SEM, emailing. - Plan and implement client B2C and B2B digital marketing strategies across all channels - ensuring all work is completed on time and to budget - Responsible for managing, PPC, Facebook, Twitter and other digital marketing programs for various product categories - Work with the graphic designers to create B2C and B2B email templates for each client - and work with the digital marketing executives to analyse and improve each campaign - Analyze and measure the campaigns performance through marketing metrics (web analytic tools) - Work closely with the editorial team and provide editorial support for content generation that aligns with overall content calendar. - Leverage qualitative and quantitative research and data to guide marketing strategy and product enhancements. - Enhancing brand positioning and deliver the right message to customers showing the benefits. - Monitor trends and competitor activity in order to identity opportunities to differentiate the brand. - Act as a brand custodian, to govern the application of the bank's brand policies and guidelines. - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. - Provide thought leadership and perspective for adoption where appropriate. Desired Skills/Competencies: - Experience in web analytic tools, digital advertising, and marketing desired. - Experience in B2B and B2C Marketing roles - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Strong project management and performance management skills. Very detail oriented. - Experience in optimizing landing pages and user funnels. - Have a strong understanding of online marketing concepts, strategy and best practice. - Able to thrive in a fast-paced environment and can adapt to the demands of a diverse culture. - Self-motivated and confident with a high degree of initiative required. - Ability to handle pressure and tight deadlines. - Good verbal and written communication skills - Possess strong organizational and planning skills. - Experience/familiarity with marketing technology and practices including: audience targeting, media/funnel optimization, SEO, analytics and content marketing. - Proven analytical skills and problem solving ability. Candidates Profile: Candidates should be Engineers with MBAs from a reputed institution with about 8 to 10 years relevant experience in digital marketing agencies/ e-commerce companies.

Bangalore

Manager - Digital Marketing - e-Vehicle Business 

Manager - Digital Marketing - e-Vehicle Business  ,Job Description for Manager - Digital Marketing - e-Vehicle Business  in Corporate Search & Placements Pvt. Ltd. in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - e-Vehicle Business  in Corporate Search & Placements Pvt. Ltd. in  Bangalore for (8-10) years of experience. Apply Now!