Manager - Digital Marketing - Diamond/Real Estate Firm

Key Responsibilities

- Manage and execute multi-faceted digital marketing programs and campaign channels, including email, nurture, re-targeting, search, and social and ensuring proper tracking and reporting for effectiveness.

- Own and maintain lead gen marketing road map to drive growth and meet business KPIs and goals.

- Analyze performance metrics and develop comprehensive reporting on marketing growth and sales.

- Weekly reviews against Business Plan and initiates any in-season planning and corrective action to be taken; Send and discuss the required MIS reports with the business unit head.

- Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs.

- Lead the development, performance, growth and overall digital marketing efforts for the company, ensuring digital strategy is defined and all tactical objectives are executed with efficiency and effectiveness.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate