Manager - Digital Marketing - D2C Startup

Manager - Digital Marketing

Job Purpose :

- This is a unique opportunity to work with a high growth D2C startup to help shape our online sales and presence.

- You will have P&L ownership for our D2C channel, lead ROI-led growth hacks across digital marketing, oversee overall digital content strategy, keyword research, web analytics, online outreach.

- This includes managing pricing, optimization of channels, reviewing and monitoring competitors, managing inventory.

Role and Responsibilities :

- Hands-on past experience in performance campaigns and media planning across Google, Facebook, Affiliates, etc. with proven success record with, preferably, a D2C ecommerce company

- Deep understanding of SMM, social and viral mechanics

- Good understanding of SEO and willingness to support the relevant team in achieving the desired targets

- Optimize marketing automation and lead nurturing processes through Email & Mobile Based Marketing.

- Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising Agency / Partners

- Experience with martech technologies and understanding of marketing auto-workflows.

- Should have team handling capabilities and the ability to be hands on across a gamut of marketing activities (SEM/ PPC/ Google AdWords/ Display/ Social Media marketing/ Viral marketing/ etc.)

- Ideating, Planning and experimenting growth hacks

- Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels

- Increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics

- Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging

- Defining event calendar for setu.in and integrating the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns

- Partnering with product and technology team to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers

Required Education, Experience and Skills :

- Graduate with 5+ years in marketing/digital, with at least 3 years across D2C ecommerce

- Good Team Management Skills and leadership

- Excellent team player with good written and verbal communication skills.

- Ability to manage/influence multiple stakeholders, good cross functional skills

- Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs

Perks :

- Work with the Founding team to create one of the MOST Valued home and kitchen care companies in times to come

- Be a pioneer in an emerging and futuristic business space

- Opportunity to create an impact as a C-Suite leader

- Massive learning and execution opportunities at a large scale

- Non-hierarchical, a flat and transparent culture where we also have lots of fun

- Stock options and a steep growth curve