Manager - Digital Marketing - D2C/B2C Business

Digital Marketing Manager (D2C/B2C)

Roles & Responsibilities:

You're Awesome At :

- Complete management of performance marketing across paid channels

- Optimising existing channels & create new demand generation channels

- Ensure budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

You'll Be Improving & Responsible To:

- Take care of GBL's digital marketing initiatives who can work with portfolio brands to implement & optimise the digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimise audience strategies

- Your Experience Across The Years in the Roles You've Played -

- 5-7 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 12 cr & above

- Very strong in quantitative & communication skills

- Skills in search platforms including Google AdWords

- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

- Understanding of web design principles