Purpose of the Role The primary role of the Senior Digital Marketing Manager is to be the custodian of the customer on the digital ecosystem. About the Position This position is accountable for developing, implementing and managing digital marketing campaigns to promote 91springboard's products and services. To achieve this the digital marketing manager will be required to work with stakeholders within the organisation and agency partners externally. Leveraging the digital space to enhance brand awareness, drive traffic to the digital properties and increase the propensity for conversion down the sales funnel will be the core function of this role. An ability to think objectively, an understanding of content marketing, a mix of creative and strong analytical abilities with an in depth understanding of leveraging various digital channels for efficient conversions are the key to be successful in this role. Overall Accountability Lead Generation 1. Paid advertising - Meeting monthly hub level targets of generating Marketing Qualified Leads from paid advertising across channels. Achieving Maximum ROI by collecting and analysing data, identifying trends and insights. 2. Google ads - Structuring PAN India, city and hub level campaigns for advertising on google search and display. Track report and analyse PPC campaigns, optimize landing pages, track competitor activity 3. Facebook ads - Structuring campaigns according to relevant targeting metrics 4. Linkedin advertising - Developing brand building and lead generation tactics for linkedin 5. Email marketing - Developing and delivering targeted email campaigns, implementing drip campaigns for lead nurturing 6. Other channels - Conceptualising and implementing lead generation tactics for other emerging and relevant digital channels based on target audience segmentation. Inbound Marketing 1. Content marketing - Developing the content marketing strategy for the brand and driving implementation across channels to generate and nurture qualified leads and drive them towards conversion 2. Social Media - Work with internal / external resources for delivering brand message to build awareness, engage in two way conversations by improving KPI's and nurture leads towards conversion 3. Website - Manage the website, measure and analyse traffic for sources, identify opportunities to increase lead conversion from website 4. Lead nurturing - implement effective lead nurturing strategies and tactics for existing leads in the marketing and sales funnel. SEO An in depth understanding of effective SEO tactics to be able to 1. Conduct on-site and off-site analysis 2. Review and compile performance reports 3. Stay up to date with Google algorithms 4. Conduct keyword research and stay up to date with latest keyword research strategies Conversion Optimization : Responsible for conversion rate optimization across chosen channels 1. A/B Testing, measure the performance of CTAs and improve conversion rate consistently. 2. Optimize the marketing conversion paths. 3. Optimize lead-to-customer conversion rate. 4. Managing and optimizing CTAs, landing pages, and the lead generation forms. 5. Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path. 6. Increase the marketing funnel efficiencies. 7. Increase qualified marketing leads and conversion rates for the sales team. Budget Management Responsible for evaluating all available channels and drafting monthly, quarterly and annual digital marketing budgets. 1. Setting and achieving monthly spend targets at a hub level 2. Defining ROI and managing CAC Analytics &amp; Reporting - Creating daily, weekly and monthly reports across relevant channels. Managing the Marketing automation and CRM tools to generate required reports, tying in to overall marketing goals. Working Relationship 1. Sales Team - Working with the Sales head and at hub level sales agents as per need to: 1. Ensure Monthly hub level targets are being met 2. Preempt sales dips and take course corrective action 3.Collect and incorporate micro market level feedback to improve targeting 4. Maintain feedback loop for market level insights that affect messaging, communication and targeting. 2. Media Buying &amp; Planning Agency Developing monthly lead generation media plans to: 1. Ensure monthly targets are set and budgets are aligned 2. Optimise spends to deliver consistently improving ROI 3. Evaluate monthly reports and interpret for insights and internal management reports 4. Track performance across channels and optimise for conversions. 3. Content and Social Media Manager Design Content Marketing and Social Media strategy to align with brand strategy to: 1. Draft and implement content calendars, identify tent poles and leverage community initiatives PAN India 2. Track performance across channels and improve engagement rates 3. Create and drive marketing qualified leads further down the funnel with effective nurturing tactics to increase predisposition to convert 4. Support brand experience managers in hub activities / events promotion to drive positioning and build brand awareness. 4. Digital Communications Agency Develop digital marketing campaigns to build brand awareness and communication for lead generation across: 1. Paid advertising channels 2. Earned channels - Social media 3. Owned channels - Website, App Metrics 1. Lead Generation - MQL- s, Website Traffic, Bounce rate, Search Result Rankings 2. Social Media - Engagement rates across channels, Sentiment analysis, Share of Voice 3. Content marketing - Time spent, CTR- s, Video Views 4. Budget Management - ROI, CAC To be successful at this role you need to 1. Be a team player, be open to feedback and be comfortable with agility 2. Have some sales skills 3. Good copy and visual storytelling abilities 4. Ability to analyse and quantify business metrics 5. Stay current and curious about digital 6. Ability to lead internal and external resoures with crisp briefs and communication

Mumbai

Manager - Digital Marketing - Coworking Space 

Manager - Digital Marketing - Coworking Space  ,Job Description for Manager - Digital Marketing - Coworking Space  in Confidential in  Mumbai for (7-12) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Coworking Space  in Confidential in  Mumbai for (7-12) years of experience. Apply Now!