Kool Kanya is a digital platform to help women build careers they love. Kool Kanya helps young women cultivate successful careers through straightforward and original career advice, community support and a curated job board that offers you a behind the scenes look at job opportunities. We believe you can and should love your job-and be successful at it. We want to help make this happen. You are no longer alone on this journey we call our careers. DIGITAL MARKETING MANAGER The DMM is a key asset at Kool Kanya. He/She must strategise, design and build Kool Kanya's digital media presence. He/She must find innovative ways to reach and hold on to our target audience through 360 degree marketing across all platforms - Social Media &amp; Website. We are looking for a Digital Marketing manager who is ready to take up the opportunity to work on developing, writing and implementing the digital brand strategy for Kool Kanya platform. By applying to be a part of our team the individual can expect to be working in an exciting and fast-paced start-up environment. KEY RESPONSIBILITIES - Develop a long term and sustainable strategy to build and improve Kool Kanya's presence in all digital, Social Media and internet properties. - Have a strong visual and aesthetic sense to manage the look and feel of the brand. - Brainstorming campaign ideas for all social media platforms to increase traffic. - Build a social media calendar and update content as required. - Build an organic community that is well engaged with Kool Kanya's services and products. - Deploy an array of website analytics to understand and develop user insights. - Deploy Search Engine Optimisation so that Kool Kanya moves up the website ranks. - Working closely with Tech team to ensure the User experience is not hindered. - Ensure website traffic targets and other website metric targets (KPIs) are achieved. - Generate regular reports, dashboards on all possible measures/parameters - Plan and execute SEO/SEM campaigns, marketing database, newsletters, emails and social media - Optimise spends and measure performance based on ROIs and KPIs - Optimise content for the website and social networking sites such as Facebook and Twitter - Create online banner adverts and oversee pay per click (PPC) ad management - Identify trends, insights and optimise - Brainstorm new and creative growth strategies - Ability to form partnerships with businesses to spread awareness about Kool Kanya. - Collaborate with agencies and vendor partners for website look and feel, content - Improve user experience Requirements - Hands on approach and collaborative - Prior experience with digital marketing, running a digital and social platform - Understanding of E-commerce, PPC, SEO and SEM - Strong visual and aesthetic sense - Knowledge of media editing software (photo and video) - Knowledge of web design principles, best practices and content management platforms - Familiarity with analytical tools like Google Analytics and Webmaster Tools. - Insatiable hunger to create an innovative platform, an attitude to always be willing to try and read to fail forward. CANDIDATE PROFILE - 5-8 years of experience with B2C social media, Google adwords and email campaigns and SEO/SEM - Knowledge of AD servicing tools - knowledge of web analytics tools(google analytics, net insight, web trends - Writing skills for posts and entries - Analytical mindset and critical thinking

Mumbai

Manager - Digital Marketing - Content & Networking Platform 

Manager - Digital Marketing - Content & Networking Platform  ,Job Description for Manager - Digital Marketing - Content & Networking Platform  in LeanFlo Inc. in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Content & Networking Platform  in LeanFlo Inc. in  Mumbai for (5-10) years of experience. Apply Now!