Manager - Digital Marketing - Consumer Healthcare

Only looking for candidates from FMCG or Pharma Industry, applications apart from these industries won't be considered.

- Develop a digital marketing strategy & program for the company and individual brands

- Develop a prioritised calendar of plans supporting the annual brand plans of brands, with digital campaigns that are aligned with the overall brand campaigns.

- Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, budget control, project oversight, and KPI tracking.

- Develop, agree and track key KPIs for digital strategy and individual programs.

- Provide strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluate the effectiveness of those programs and digital marketing overall, identify new trends and new analytical tools in the digital space, and deliver timely campaign results and summary reports.

- Review technologies and explore new developments in the digital landscape to find ways in which company can be ahead of the industry in the digital space

- Coordinate and lead digital marketing efforts with the brand teams, to ensure alignment of digital programs with the brand programs.

- Work closely with cross functional teams across IT, legal, regulatory to ensure DM activities occur within the ambit of Company's processes and regulations.

- Work with external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives. 

- Will be responsible for selection of new agencies & vendors in this space. Ensure that the agencies are appropriately staffed, have a good understanding of our brand strategies, and business objectives.

- Collaborate with the Global Digital Marketing team to drive adoption of global strategies and to develop and share global synergies and best practices