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Managing Partner at HRvisory
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Manager - Digital Marketing - Consumer Goods (4-7 yrs)
We are helping one of the fastest growing consumer goods start-up, to find a Digital Marketing Lead at Bangalore.
The start-up is backed by another large Consumer Goods brand, aspiring to double their turnover on annual basis. Come, be part of an extremely aspirational organisation.
Roles and responsibilities :
- Develops digital marketing strategy by identifying customers and their current and future needs, and monitoring the competition.
- Manage agencies
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Qualifications/Skills :
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Must be familiar with tools like Google Analytics, SimilarWeb, Google Data Studio, Facebook Analytics, AmazonPi.
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Proficient in marketing research and statistical analysis
- Relevant work experience of around 4-7 years
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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