Manager - Digital Marketing - Consumer Durables

Digital Marketing Manager

Job Description:

- Create high quality digital campaign briefs - Identify the market gap being addressed, mention how it is being addressed & define overall campaign objective & direction.

- Plan & Execute Digital Campaigns in coordination with Agency for B2C (Consumer Electronics) and B2B

- Measure ROI, KPIs and prepare budget

- Manage and improve online content, considering SEO and Google Analytics

- Build digital marketing roadmap for the business SEO, SEM

- Manage the Social Media Handles for the organization on all top platforms (FB, Instagram,Twitter, YouTube, LinkedIn etc.). Create communication themes & calendars. Maximize engagement & number of followers/ subscribers.

- Email, SMS, Whats app Camaign, plan and execution through Marketing Automation Tools

- Branding Building (Internal & External)

- Provide internal reports on a regular basis

- Know Media Buying across Search, Social and Programmatic

- Execute PR Activities

- Analytics & Consumer Intelligence

- Work closely with product and marketing teams to plan and execute 360-degree campaigns

Qualifications:

- 5-7 Years relevant Digital Marketing Experience

- Prior experience with a digital marketer, a media agency, or a marketing responsibility in a leading consumer company

- Engineering/MBA

- Very strong analytical and quantitative skills

- Good experience with marketing analytics (Google Analytics 360- , GA4, Adobe Analytics)

- Deep understanding of SEO and how search engines work

- Create high quality digital campaign briefs - Identify the market gap being addressed, mention how it is being addressed & define overall campaign objective & direction.

- Plan & Execute Digital Campaigns in coordination with Agency for B2C (Consumer Electronics) and B2B

- Measure ROI, KPIs and prepare budget

- Manage and improve online content, considering SEO and Google Analytics

- Build digital marketing roadmap for the business SEO, SEM

- Manage the Social Media Handles for the organization on all top platforms (FB, Instagram,Twitter, YouTube, LinkedIn etc.). Create communication themes & calendars. Maximize engagement & number of followers/ subscribers.

- Email, SMS, Whats app Camaign, plan and execution through Marketing Automation Tools

- Branding Building (Internal & External)

- Provide internal reports on a regular basis

- Know Media Buying across Search, Social and Programmatic

- Execute PR Activities

- Analytics & Consumer Intelligence

- Work closely with product and marketing teams to plan and execute 360-degree campaigns

Qualifications:

- 5-7 Years relevant Digital Marketing Experience

- Prior experience with a digital marketer, a media agency, or a marketing responsibility in a leading consumer company

- Engineering/MBA

- Very strong analytical and quantitative skills

- Good experience with marketing analytics (Google Analytics 360- , GA4, Adobe Analytics)

- Deep understanding of SEO and how search engines work