Manager - Digital Marketing - Consumer Durable

About the company : An emerging consumer durable brand, awarded as one of the top 100 Start-ups in India.

Roles and responsibility:

- Develops digital marketing strategy by identifying customers and their current and future needs, and monitoring the competition.

- Manage agencies

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

Qualifications/Skills:

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Must be familiar with tools like Google Analytics, SimilarWeb, Google Data Studio, Facebook Analytics, AmazonPi.

- Creating and maintaining client relationships

- Coaching and subordinate involvement

- Proficient in marketing research and statistical analysis

- Relevant work experience of around 4-7 years

Desired Profile:

- Bachelor's or master's degree in engineering is preferred

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)

- Working knowledge of ad serving tools