Manager - Digital Marketing - Consumer Durable

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Roles & Responsibility :

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

- Working cross-departmentally to align campaign strategies and goals across the organization

- Providing ongoing actionable insights into campaign performance to relevant stakeholders

- Defining, measuring, and evaluating relevant paid media KPIs

- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

- Overseeing and managing the overall budget for paid media

- Conducting in-depth keyword and website research, ad grouping and audience targeting

- Maintaining knowledge of industry best practices and new technologies

- Have an understanding of market trends and seasonality fluctuations and apply learnings to the campaign(s)

- Have an understanding of companies demographic profiles and apply to campaign developments and optimizations

- Carry out basic optimization practices during daily checks, including Search Query

- Reports (SQRs) and Budget Health Checks

- Analyze and use conversion tracking data to further optimize and develop campaigns

- Support A/B tests

- Ensure day-to-day operations are aligned with campaign strategies and commercial goals

- Support with weekly and monthly analysis in preparation for meetings and calls

- Completes timesheets accurately and on time

Desired Profile :

- Educated to degree level or equivalent

- Expert in Google Ads or Facebook Ads or LinkedIn Ads

- Must have handled a budget of 10 lacs or more

- Intermediate Microsoft Excel knowledge and skills

- Smart, motivated and results-driven analytical individual

- Well organized and have excellent copywriting skills

- Able to multitask and work well within a team, as well as being able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

- Excellent attention to detail, especially when employing individual processes and procedures

- A confident and clear communicator, both in person and on the phone, able to quickly build excellent working relationships with internal and external stakeholders

- Brilliant networking skills, confidently develops new relationships & connects with people