HR Professional at Altaa Vistaa
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Manager - Digital Marketing - BFSI Startup (5-8 yrs)
Role: Manager - Digital Marketing - BFSI Startup
JD:
- Partner with web team to define and execute SEO programs and other organic acquisition opportunities.
- Work with content team and graphic designers to build targeted and effective display ads, landing pages and other creative assets used in acquisition campaigns.
- Collaborate with internal and external partners to ensure campaigns are implemented effectively and creative assets are utilized correctly.
- Complete campaign analytics and proactive generate ideas for optimization and testing
- Manage budget effectively (ROI, budget status, forecasting, additional requirement), diversifying campaign spend appropriately to maximize KPIs on an ongoing basis.
- Deliver monthly performance reports.
- Stay abreast of the latest trends and best practices in the digital marketing space; recommending and implementing strategies which can benefit campaigns.
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