Manager - Digital Marketing - BFSI

- Day to day responsibility for managing the Online Marketing Campaigns

- Work on Campaign Optimization, Keyword Research, Reporting and Analysis, landing page selection, CPC and bid management & overall account management.

- Work with agencies to define digital communication strategy across all Social and Digital Media platforms

- Developing & implementing Digital Marketing strategy to meet target revenues.

- Experience in developing search marketing campaigns and managing campaigns (Google AdWords)

- Expert knowledge of SEO campaign management tools

- Should have the strong understanding of Google Analytics, monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of development for new campaigns.

- Strong understanding of social media platforms including Facebook, LinkedIn, Instagram, Twitter, YouTube and Google +

- Preparing and generating marketing reports.

- Strong experience in dealing with internal and external teams to coordinate all efforts effectively.

Experience & Skills:

- Work Experience - 6-8 years

- Good written and verbal English Communication Skills

- Should be updated with changing Digital Marketing Landscape and demand gen tools

- Experience in BFSI industry / Insurance preferred