Manager - Digital Marketing - BFSI

Position/ Designation : Digital Marketing Manager

Organization : A leading BFSI organization

Experience : 4-7 Yrs

Job Description :

Media planning :

- Participate in development and management of effective integrated media plans Develops objectives, strategies, plans and presentations - including adwords, DCM, search, display and emails

- Create and manages media partner and process

- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation

- Execute all digital plans while ensuring right communication and creatives are used to the identified target audience

- Develops and executes paid search campaign recommendations and optimizations in Google Adwords

- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets

- Develops and fosters strong relationships with media partners

- Analyzes web metrics, provides campaign effectiveness reports and recommends optimizations (in collaboration with the executing agency)

- Handles all digital media billing using monthly tracking reports and invoice

Content management :

- Building content strategy for quarterly and campaign basis while also defining KPIs and objectives (aligned with the business objectives)

- Creating and managing social media content in collaboration with the content agencies

- Creating content for internal and external target audience

- Analyzing and reporting the performance

Competencies (Knowledge & Skills) :

- Strong operation/executional skills

- Strong systems & process orientation

- Ability to multi-task

- Consumer understanding

- Innovation

- Presentational skills

- Good grasp of English grammar, punctuation and spelling