AVP Recruitment at Squareroot
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Manager - Digital Marketing - BFS (5-12 yrs)
Position : Digital Marketing Manager
Location : Bangalore, India ( All 5 days working from Office)
Domain : B2B- FinTech / Banking
Education : Bachelor's degree in Marketing, Business Administration or related field; MBA preferred
- Must be from banking / Fintech / Lending or BFSI domain
- 5+ years of experience in marketing, preferably in fintech or financial services industry.
- Proven experience in developing and executing successful marketing campaigns across multiple channels.
- Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.
- Excellent analytical skills and ability to use data to inform decisions.
- Excellent communication skills, with the ability to effectively communicate with both internal and external stakeholders.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Key Responsibilities :
- Develop and implement strategic marketing plans that align with the company's overall goals and objectives.
- Plan and execute marketing campaigns across multiple channels, including email, social media, paid advertising, events, and content marketing.
- Manage and lead a team of marketing professionals, providing direction, support, and guidance to ensure successful execution of campaigns.
- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with overall business strategy.
- Manage the company's website and optimize for search engine rankings and user experience.
- Analyze and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
- Monitor industry trends and competitor activities to identify new marketing opportunities and stay ahead of the competition.
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