Manager - Digital Marketing - B2C Segment

Roles and Responsibilities:

- Develop the digital marketing strategy to meet business objectives

- Plan and execution of digital marketing activities, including SEO/SEM, Social Media Marketing, marketing database, emails, and campaigns etc.

- Measure, report and present performance of all digital marketing campaigns 

- Influence a high-performance company culture by challenging critical business assumptions and encouraging cross-functional collaboration

- Driving a culture of innovation in marketing and communication 

Skills required:

- Minimum 7 years of experience of marketing experience within the B2C industry with a proven track record of leading the digital marketing division.

- Analytical and a problem solving mindset

- Very comfortable with various aspects of performance marketing

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and drive relevance

- Proven ability to manage budgets