Head - Executive Search at Keysite Solutions Executive Search
Views:162 Applications:46 Rec. Actions:Recruiter Actions:4
Manager - Digital Marketing - B2B SaaS (5-10 yrs)
We have an urgent role with a leading SAAS Group based at Chennai.
Role : Mgr -Digital Marketing (Lead Generation)
- Lead capturing - LinkedIn networking / website content / live chat conversions
- Social lead nurturing through FB / LinkedIn marketing (organic and paid)
- Oversee SEO agencies
- Execute google ads and linkedin ads,
- Identify, evaluate and anchor events, webinars, pr and publications
- Manage Hubspot for marketing automation
- Content Marketing including organic and paid channels.
- Develop, tracked & implemented email marketing content to engage key target audiences, boost event participation, drive traffic to website, promote engagement initiatives .
- Implement tactics to accelerate subscribers list & engagement by identifying targets, segmenting audiences, managing lists, collaborating with designers, fundraising field staff and other stakeholders
- Drove innovation in the area of email marketing by conducting A/B testing, running email marketing experiments and monitored online tools to optimize engagement & revenue.