Recruitment Manager at Personaliq
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Manager - Digital Marketing - B2B SaaS (3-11 yrs)
- Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market.
- The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.
- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email.
- Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
- Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends.
- Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)
- Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results.
- Keep pace with SEO, search engine,social media and internet marketing industry trends and development.
- Have a thorough knowledge of search ranking factors and critical updates.
- SEM Strategy, Planning and Execution.
- Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.
- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports.
- Campaign Optimization, Creative Briefing.
- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.
- Content Writing : Oral and Writing.