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17/12 Himani
HR Associate at Symbiosis Management Consultants

Views:1992 Applications:132 Rec. Actions:Recruiter Actions:12

Manager - Digital Marketing - Automotive (6-9 yrs)

Delhi/NCR Job Code: 182393

Basic Functions: Primary purpose of the Job & major expected results:

- Executing digital strategies and recommendations including user experiences, information architectures, interactive B2C marketing, corporate web site, online lead generation and content strategies.

- Brand Positioning: Study consumer need gaps, study competitive landscape, define space, product USP and build a single minded proposition for the company brand, monitor brand health through research agencies in order to create brand awareness amongst consumers and achieve volume sales targets

- Marketing Support : Provide marketing support to the zonal offices, fleet sales

- Budgeting: provide input in preparing annual marketing budgets and financial plan for budget spends for respective brand.

Job Responsibilities: (Include Task and activities performed by the position)

- Strategize, optimize, and manage content on the website

- Develop a global digital marketing road map to support brand building & lead generation

- Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics

- Coordinate social media activities by actively engaging in consumer and industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites

- Analyze data, determine insights, and develop recommendations to optimize the user experience.

- Track and measure online advertising and promotional programs

- Design test strategies and creative to optimize results

- Manage SEO & SEM (organic and paid) projects

- Keep abreast of industry trends and opportunities

- Manage digital agency

- Design and implement a digital strategy to Drive brand visibility and salience using the digital space (web and mobile)

- Drive customer acquisition through digital media

- Manage the corporate website and content updation.

- Use web analytics to monitor web traffic

- Optimise digital spends to ensure maximum ROI

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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