Consultant at Talisman Advisors
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Manager - Digital Marketing - Automotive (5-9 yrs)
Key Activities:
- Lead digital marketing and communication plans with regards SEO/SEM, marketing database, email, social media, brand promotion, Company web site management.
Responsibilities:
- Responsible for planning and executing annual digital marketing (including SEO/SEM, marketing database, email, social media and display advertising campaigns)
- Company web site management.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies.
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