Manager - Digital Marketing - Auto

Annual Planning - Analyze current new media projects and digital traffic achieved. Plan new media initiatives and regular digital media update projects. Propose plan and budgets to Team Leader and Director Marketing for approval

- Brand custodian on the digital medium and develop concepts to enlarge presence in online space and boost awareness and consideration

- Negotiate annual plans with providers like Google for ongoing optimization of search engine results. Dealer Digital Marketing

- Steer dealer network digital marketing strategy to ensure dealer marketing budgets are efficiently utilized and synergies between brand and dealer marketing are created

- Ensure all dealer websites are enhanced to meet evolving customer needs and are best in class

- Coach dealer marketing teams and help develop the relevant skill sets in the dealer network Website Management/ Management of media (Facebook etc)

- Coordinate with HQ for improving the website in stages to make it more comprehensive and user friendly.

- Manage presence on social networks like Facebook, Twitter, etc with the long term view of building the brand

- Web content - Ensure the creation of relevant and targeted web and social media content that can create aspiration and support tactical campaigns for the brand Digital advertising and New Media Initiatives

- Coordinate with digital agency for buying advertising space on various digital media. Use suitable content from digital packs sent by HQ for online content as part of Integrated Marketing Campaigns.

- Ensure key relationships with publishers are maintained via the digital media agency

- Ensure the right advertising investments are made in Google Search, Social Media and Programmatic

- Develop media concepts around these opportunities either as part of Integrated Marketing Campaigns as purely digital campaigns. Coordinate with advertising agency and digital agency to create content for identified opportunities.

- Identify new media opportunities.