Manager - Digital Marketing - App Download Campaign

We are looking for Digital Marketing expert who is having strong exposure specially app download campaign he has to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

- Product & Market Analysis & design digital Marketing campaign

- Design, build and maintain our social media presence

- Planning digital marketing campaigns across Facebook, Google & affiliates, including web, SEO/SEM, email, social media and display advertising

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Requirements:

- Minimum 4 years- experience in handling large scale digital marketing campaigns

- Solid experience in App downloads campaigns to drive conversion

- Experience in online lead generation is a must

Knowledge of tools like Clevertap, Appsflyer. Branch, Mixpanel, Google Analytics is must Experience in content marketing will be an added advantage.