Manager - Digital Marketing - Advertising/Internet/Online

Digital Marketing Manager Zee Marathi

Key Responsibilities :

- Digital marketing manager with in-depth understanding of digital media strategy, TV + digital planning and execution

- Expertise in integrated media planning that result in conversion from digital to TV - Screen planning

- Measure and report performance of all digital marketing campaigns, and assess against goals

(ROI and KPIs) :

- Plan and execute all aspects of online marketing including market research, targeting, social media outreach, direct campaigns, media planning/buying, brand building, and conversion.

- Communication design and campaign planning for digital and social platforms by working closely with internal promo and programming teams.

- Planning & measuring effectiveness of Influencer Marketing efforts

- Hands on social media performance & YT planning with sharp targeting & audience building

- Driving Digital Audits & Control - Evaluate social media & YT channel and suggest recommendation for further growth.

Experience - 4+ years of experience in digital marketing. Experience of handling marketing of TV channel in broadcast, OTT or working in digital agency managing broadcast, publishing accounts would be given preference.