Job description: - Work closely with Brand Teams to plan, develop, and execute marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives. - Evangelize digital solutions that are deeply integrated with the brand/therapy's strategic objectives. - Monitor, track and reports results of the performance of digital marketing initiatives along with competitor bench-marking. Study social media trends and come up with innovative solutions to make strategic recommendations to the brand teams. - Manage third party digital agencies/health-tech partners by providing directions in the development of our Digital Marketing Strategy as well as collaborating with the concerned agencies in the execution of related specific programs. - Work with agency partners to plan, buy and optimize media to acquire customers via relevant digital channels, like Social, SEO, SEM, Display Advertising, Affiliates and E mail - Leading in the development and execution of CRM programs, integrating people, process and technology, affecting different cross-functional teams (Brand, Medical, Legal and Sales) - Drive digital innovation by building use cases for first-to-market digital initiatives that can be scaled up in future - Build capabilities &amp; knowledge of the Brand teams in Digital Marketing &amp; Social Media Other requirements: - Play lead role in digital pitches; First point-of-contact for all digital inquiries. - Provide creative and effective digital solutions basis brand team's requirement and brand need. - Acquaint brand teams with digital and social media to make them comfortable with these channels and integrate them into their current brand strategy. - Plan, sell, and implement all digital campaigns. - Provide strategic solutions to integrate digital and social media into existing brand plans. - Ensure that team members are aware of and adhere to agency procedures and best practices. Must-haves: - Should have experience in handling, managing &amp; executing digital media campaigns involving Display, Search, Social, GDN, YouTube, Re-targeting, FB, Twitter Ads. Experience in programmatic advertising is a plus. - Ability to effectively communicate concepts to creative and production teams, as well as agency partners and stakeholders - Technical experience with A/B testing, Analytics (Google Analytics), User testing, CMS (WordPress, AEM), CRM. Hands on experience with Adwords, Facebook Ads - You may have a bachelor's degree in marketing communication or other enabling education. A post graduate MBA with a Marketing focus would be a plus - Fluent in digital tools. - Someone ready to travel to understand business requirements Past Experience: - At-least 2-3 years of hands on digital/content/social media marketing Digital marketer in Agency/Media/ Non-Healthcare/Tech start-up will be a plus.

Mumbai

Manager - Digital Marketing - Advertising Firm 

Manager - Digital Marketing - Advertising Firm  ,Job Description for Manager - Digital Marketing - Advertising Firm  in HR Cornucopia Pvt Ltd. in  Mumbai for (5-12) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Advertising Firm  in HR Cornucopia Pvt Ltd. in  Mumbai for (5-12) years of experience. Apply Now!