Digital Intelligence Manager will be working on: 1. Global Digital Media and On-site Optimization - Analytics based guidance to maximize ROI 2. Marketing Effectiveness measurement for local/regional programs - Performance of key marketing campaign efforts and recommendations on driving improved engagement and conversions - including opportunities for segment/audience based targeting 3. Channel-level Effectiveness and Optimization - Search, Display, Social, Mobile, Video - Drive strategies through in-depth, nuanced, analytics by channel for continuous learning and performance improvement (including goal-setting and ongoing tracking) 4. Data Integration and Data Quality Management - Connect offline and online data to continuously improve overall understanding of customer behavior and journeys for personalization. 5. Advanced Analytics - statistical models to enable - Build, test, refine and validate statistical models for scenario (what-if) planning, digital marketing impact assessment, predictive content delivery, forecasting, online segmentation, predictive intelligence and cross-channel attribution 6. Right-time delivery of data and recommendations - Develop data access capabilities to drive marketing automation and at scale to support - always-on- personalization. Key tasks and job requirements: - Provide insights, data visualizations and recommendations for key Marketing decisions - Deliver reports, dashboards and deep analyses to regional Marketing teams, including US - Extract, gather and format the right level of data for Marketing programs and projects - Integrate and standardize data sets to enable key analytics (both online and offline) - Establish measures of success (metrics &amp; KPIs) - Analyze data to understand performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email and onsite) - Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT) - Develop statistical models to understand customer journeys and influence marketing strategies - Assist with A/B and multi-variate content test setup, execution and measurement - Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment - Interact with internal groups and agency partners that support Marketing Skills/Tools Expertise: Mandatory - Analytical Skills, Statistics, Adobe Analytics/Google Analytics, Data Visualization, Dashboard/Reporting Desirable - Adobe Audience Manager, Advanced Statistics, A/B Testing, Database, SQL, Predictive Analytics, SAS, R, Tableau/Spotfire, Big Data, Google Adwords, Personalization, Segmentation, Machine Learning

Mumbai

Manager - Digital Intelligence Analytics - Internet/Online 

Manager - Digital Intelligence Analytics - Internet/Online  ,Job Description for Manager - Digital Intelligence Analytics - Internet/Online  in Michael Page in  Mumbai for (4-7) years of experience. Apply Now!

Job Description for Manager - Digital Intelligence Analytics - Internet/Online  in Michael Page in  Mumbai for (4-7) years of experience. Apply Now!