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Manager - Digital Customer Journey - Financial Firm (6-10 yrs)
- Setup and manage the entire digital sales channel process and infrastructure for SME team
- Work closely with Digital team of to drive & Deliver Digital Strategy for SME team
- Build digital sales channel strategy in line with industry best practices meeting the broad objective of company policy
Planning and sales:
- Responsible for Annual financial planning (P&L projection) for the Digital channel - Geography wise, customer segment wise etc. book targets
- Develop overall roadmap/strategy for Digital SME business from Journey & Customer experience perspective
- Drive Fintech Partnerships with relevant players for business scaleup & also experiment in new markets/segments.
- Design, execute and run marketing campaigns in collaboration with Corporate Marketing team to drive traffic on the channel
- Periodically review and maintain content (personalized to the extent possible) for the website, email, push notifications etc.
- Spearhead social listening activities, real time performance data monitoring, analyze marketing campaigns efficacy etc. to tweak overall marketing plan
Process improvements :
- Adopt best in class practices, adopt the latest approaches from within & also industry for the digital Journey & Digital marketing space to reduce the acquisition cost per customer
- Evaluate new product features based on market feedback (in collaboration with product team)
Relationship management:
- Maintain close working relation with partnering Fintech Firms firms and Vendors attend meetings along with the agency counterpart etc., negotiate SLAs & payouts
- Work closely with Digital team & inhouse teams to deliver best in class customer experience in SME space and also drive all Digital initiatives.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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