Manager - Digital Campaign - NBFC

Job Description & Key Responsibilities: -

Responsible for the creation and execution of social media campaigns. The incumbent will be a resource for cross functional teams will provide guidance and best practices. An ideal candidate will possess a strong awareness of social media tactics and strategies including organic and paid social media, influencers, community, and video. The person will also have a deep knowledge and understanding of Twitter, Facebook, Linkedin, and Instagram and will have digital marketing experience across a variety of disciplines including SEO/SEM marketing automation, social, and email. Also, have excellent judgment, unwavering attention to detail strong ability to prioritize and excellent writing and verbal skills

Responsibilities :

- Develop and manage regional social media strategies to build awareness of AWS on relevant social media networks

- Maintain the regional AWS social media content calendar, working with stakeholders across the company to ensure they can share with our customers

- Partner with individual teams in each country to understand their unique needs and goals and build GTM social media calendars for assigned handles Work with individual teams to create programs and campaigns to grow membership and engagement within the social media and community space leveraging the unique properties of the social marketing channel.

- Manage social media reporting and analytics to quantify and qualify effectiveness of social media content and campaigns.

- Collaborate and maintain close relationships with cross-functional teams to maximize reach efforts and ensure alignment across channels and teams.

- Support offline and online events with pre-, during, and post event social media