Manager - Digital Campaign Marketing - Financial Services

Our Client is one of the largest financial services company in India and is headquartered in Mumbai, Maharashtra.

Job Title - Digital Campaign Manager

Location - Mumbai

Job Purpose : 

1.Drive Campaign Revenue through analytical campaigns. Understand business objective & design campaign framework

2.Contribute significantly to Business ( 1-2 products) through direct marketing channels

3. Drive campaign Relevance through micro segmentation & targeted communication using customer demog, psychographics, behavioral, product affinity, shopping preferences, channel affinity & analytical scorecards

4. Analyze campaign results & share learnings with stakeholders on what is working/ not working. Accordingly design next campaign.

Job Responsibilities :

1 Drive business objective through effective digital campaigns.

2  Portfolio Management & significant Impact.

3 Design & Execute campaign

4. Drive campaign efficiencies &continuous improvement through robust campaign measurement metrics.

Educational Qualifications - Minimum: MBA in marketing / PG in marketing communications

Experience Required:

- 3 to 7 years of marketing experience

- Exposure to digital marketing preferable