07/08 Gaurav
Director at HR Consulting Firm

Views:21915 Applications:345 Rec. Actions:Recruiter Actions:91

Manager - Digital Campaign - BFSI (4-7 yrs)

Mumbai Job Code: 363323

Manager Digital Campaign

Acquisition :

Drive the acquisition for company which would involve :

- Planning and executing campaign month on month (Digital campaign).

- Co-ordination with Bank Demat product team to identify the set of bank's customers which should be target for a/c opening.

- Ensure higher conversion on leads generated which would be the matrix for review.

- Co-ordinate with Tele calling team to ensure maximum conversion at first level (Calling level) to ensure most lead are passed to sales team.

- Daily MIS preparation and circulation for the status of leads at the calling level.

- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.

- Regular review along with contact center team to evaluate scope of improvements in calling and modifying the scrip to ensure customer is converted.

- Co-ordinate with sales team to ensure that every lead passed from call center has full potential from conversion.

- Communications (SMS/ E-Mail) to customers in case they are non contactable or not reachable.

Activation :

- Drive activation on customers who have opened a/c to ensure 100% customers start trading within 30 days of a/c opening.

- Drive activation along with contact center team to ensure customer start trading immediately.

- Plan the activation cycle for a newly on-boarded customer to ensure faster activation.

- Deep dive into each and every disposition and plan out the activation campaign for various set of customers.

- Regular reviews to ensure the targets are met.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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