We are building an eCommerce team in London and need a Digital Analytics Manager to develop our main web measurement and digital marketing performance strategy, defining and implementing the right tools to report upon related success metrics. The Insights team uses data and insight to improve our digital sales and service experiences. Specifically, the team delivers analyses and A, B test experiments where the objective is to influence the volume, value, and quality of sales online. As well as, increase the usage and quality of self-serve and self-help online. The Digital Analytics Manager will be tasked initially with working on reporting, tagging, and tracking tasks around the customer, marketing, and web product effectiveness and performance to establish a long-term framework for success. Role and Responsibilities : - As the Digital Analytics Manager, you'll frequently analyse website journeys to understand visitor behavior. Using conversion/funnel metrics, you'll develop strategies to improve conversion. - Provision of the dashboard and detailed reporting and insight to explain online channel performance across sales. As you`ll have full accountability for the analytics you'll test hypotheses to the Marketing team and analyze the test results. - We all know, data is incremental to making powerful decisions. So, you'll mine web data to build predictive models that could lead to better targeting or improvement of online processes. In addition to this, using this insight to creating a product backlog and development roadmap. You`ll thrive by driving innovation through the exploitation of the tools and data available. - Working across the business, you'll drive the understanding, adoption, and utilization of digital data across the company and join up multi-channel customer journeys. Skills &amp; experience : - We would expect you to have at least 10 years of experience in a previous analytics role where you have contributed to the successful growth of an online business. Educated to degree level within a statistical, IT, or financial-based subject such as Mathematics, Statistics, Economics, Physics, Engineering, Computer Science or Finance or equivalent commercial digital marketing analytics experience - Advanced user of Google Analytics and Tag Manager. Advanced Excel skills and comfortable with VBA, macros, pivot tables, and LookUp tasks - Proven ability to translate data into actionable insight. - Experience in data mining and building predictive models. - Passionate about digital and making insight-driven change. - Ability to educate and evangelize the use of web analytics through the online team. - Experience in implementing, maintaining, and testing the implementation of web analytics tools. - Great communication skills - the ability to tell stories using data. - Familiarity with digital marketing metrics, attribution, effectiveness modeling, etc. - A creative and innovative approach that will challenge the status quo. - Analytical experience outside web analytics (e.g. business analytics, research). - Ideally with some coding experience across coding CSS, HTML, Javascript and Jquery - Proficiency in working with relational databases and business intelligence software. - Experience in contributing to an optimization program. - Ability to manage multiple projects simultaneously and to thrive in a fast-moving environment.

Metros

Mumbai

Manager - Digital Analytics - Advertising Firm 

Manager - Digital Analytics - Advertising Firm  ,Job Description for Manager - Digital Analytics - Advertising Firm  in Smart Source in  Metros Mumbai for (10-15) years of experience. Apply Now!

Job Description for Manager - Digital Analytics - Advertising Firm  in Smart Source in  Metros Mumbai for (10-15) years of experience. Apply Now!