DIGITAL ANALYTICS ROLE : - We are building a global e-commerce team and need a Digital Analytics Manager to develop our main web measurement and digital marketing performance strategy, defining and implementing the right tools to report upon related success metrics. - The Insights team uses data and insight to improve our digital sales and service experiences. Specifically, the team delivers analyses and A, B test experiments where the objective is to influence the volume, value and quality of sales online. As well as, increase the usage and quality of self-serve and self-help online. - The Digital Analytics Manager will be tasked initially with working on reporting, tagging and tracking tasks around customer, marketing and web product effectiveness and performance to establish a long term framework for success. Role and Responsibilities : - As the Digital Analytics Manager you'll frequently analyse website journeys to understand visitor behaviour. Using conversion/funnel metrics, you`ll develop strategies to improve conversion. - Provision of the dashboard and detailed reporting and insight to explain online channel performance across sales. As you`ll have full accountability for the analytics you`ll test hypotheses to the Marketing team and analyse the test results. - We all know, data is incremental to making powerful decisions. So, you`ll mine web data to build predictive models that could lead to better targeting or improvement of online processes. In addition to this, using this insight to creating a product backlog and development roadmap. You`ll thrive by driving innovation through the exploitation of the tools and data available. - Working across the business, you`ll drive the understanding, adoption and utilisation of digital data across the company and join up multi-channel customer journeys. Skills &amp; experience : - We would expect you to have at least 5 years of experience in a previous analytics role where you have contributed to the successful growth of an online business. - Educated to degree level within a statistical, IT or financial based subject such as Mathematics, Statistics, Economics, Physics, Engineering, Computer Science or Finance or equivalent commercial digital marketing analytics experience - Advanced user of Google analytics and Tag Manager. Advanced Excel skills and comfortable with VBA, macros, pivot tables and LookUp tasks - Proven ability to translate data into actionable insight. - Experience in data mining and building predictive models. - Passionate about digital and making insight driven change. - Ability to educate and evangelize the use of web analytics through the online team. - Experience of implementing, maintaining and testing the implementation of web analytics tools. - Great communication skills - the ability to tell stories using data. - Familiarity with digital marketing metrics, attribution, effectiveness modelling etc.. - A creative and innovative approach that will challenge the status quo. - Analytical experience outside web analytics (e.g. business analytics, research). - Ideally with some coding experience across coding CSS, HTML, Javascript and Jquery - Proficiency in working with relational databases and business intelligence software. - Experience of contributing to an optimization program. - Ability to manage multiple projects simultaneously and to thrive in a fast moving environment.

Mumbai

VFS Global - DGM/Senior Manager - Digital Analytics 

VFS Global - DGM/Senior Manager - Digital Analytics  ,Job Description for VFS Global - DGM/Senior Manager - Digital Analytics  in VFS Global Services in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for VFS Global - DGM/Senior Manager - Digital Analytics  in VFS Global Services in  Mumbai for (8-15) years of experience. Apply Now!