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22/04 Atul Choudary
Human Resources at VFS Global Services

Views:141 Applications:38 Rec. Actions:Recruiter Actions:12

Manager - Digital Analytics (8-15 yrs)

Mumbai Job Code: 917121


- We are building a global e-commerce team and need a Digital Analytics Manager to develop our main web measurement and digital marketing performance strategy, defining and implementing the right tools to report upon related success metrics.

- The Insights team uses data and insight to improve our digital sales and service experiences. Specifically, the team delivers analyses and A, B test experiments where the objective is to influence the volume, value and quality of sales online. As well as, increase the usage and quality of self-serve and self-help online.

- The Digital Analytics Manager will be tasked initially with working on reporting, tagging and tracking tasks around customer, marketing and web product effectiveness and performance to establish a long term framework for success.

Role and Responsibilities :

- As the Digital Analytics Manager you'll frequently analyse website journeys to understand visitor behaviour. Using conversion/funnel metrics, you`ll develop strategies to improve conversion.

- Provision of the dashboard and detailed reporting and insight to explain online channel performance across sales. As you`ll have full accountability for the analytics you`ll test hypotheses to the Marketing team and analyse the test results.

- We all know, data is incremental to making powerful decisions. So, you`ll mine web data to build predictive models that could lead to better targeting or improvement of online processes. In addition to this, using this insight to creating a product backlog and development roadmap. You`ll thrive by driving innovation through the exploitation of the tools and data available.

- Working across the business, you`ll drive the understanding, adoption and utilisation of digital data across the company and join up multi-channel customer journeys.

Skills & experience :

- We would expect you to have at least 5 years of experience in a previous analytics role where you have contributed to the successful growth of an online business. Educated to degree level within a statistical, IT or financial based subject such as Mathematics, Statistics, Economics, Physics, Engineering, Computer Science or Finance or equivalent commercial digital marketing analytics experience

- Advanced user of Google analytics and Tag Manager. Advanced Excel skills and comfortable with VBA, macros, pivot tables and LookUp tasks

- Proven ability to translate data into actionable insight.

- Experience in data mining and building predictive models.

- Passionate about digital and making insight driven change.

- Ability to educate and evangelize the use of web analytics through the online team.

- Experience of implementing, maintaining and testing the implementation of web analytics tools.

- Great communication skills - the ability to tell stories using data.

- Familiarity with digital marketing metrics, attribution, effectiveness modelling etc..

- A creative and innovative approach that will challenge the status quo.

- Analytical experience outside web analytics (e.g. business analytics, research).

- Ideally with some coding experience across coding CSS, HTML, Javascript and Jquery

- Proficiency in working with relational databases and business intelligence software.

- Experience of contributing to an optimization program.

- Ability to manage multiple projects simultaneously and to thrive in a fast moving environment.

Women-friendly workplace:

Maternity and Paternity Benefits

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