Manager/Deputy Manager - Social Media - Bank

Social Media Manager,Mumbai

Role: Manager, Social Media

Role description: Manage marketing and promotion campaigns of its social media channels

Responsibilities:

- Work with creative and media agencies to design and execute campaigns on Bank's products and services

- Manage agency payouts, MIS

- Use social media analytics and manage engagement rate of posts to ensure supremacy in the banking category

- Coordinate with product teams to look for best products/services to be promoted

- Benchmark world-wide best practices on social media engagement, creativity and novel applications of social media tools

- Have an understanding of social media: reach, clicks, engagement, performance measurement, analytics

- Have excellent English language skills

- Possess an appreciation for creativity/art/humour