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01/07 Aman Agarwal
Consultant at Randstand

Views:131 Applications:48 Rec. Actions:Recruiter Actions:18

Manager - Demand Generation Marketing - FinTech (9-12 yrs)

Gurgaon/Gurugram/Noida/Mumbai Job Code: 1119055

Demand Generation Marketing Manager at a leading Fintech Company


Role :

- The Campaign Manager is a key stakeholder of the Fintech company's global marketing Team.

- Main objective is to drive topline growth through quality leads, with a specific focus on the following industries: Life Sciences, Energy and Communications

- Main mission is to strategize and execute marketing campaigns resulting in quality leads for the business:

- Demand Generation strategy for the business units/ verticals

- Work with key stakeholders in sales teams, service lines, research and innovation, next core areas and world class centers to craft lead generation campaigns

- Define the right mix of inbound and outbound campaigns

- Collaborate with various members of the marketing team to work on key paid social and ad campaigns

Campaign Management :

- Strategize and execute high impact marketing campaigns in coordination with sales and business teams

- Develop both inbound and outbound tactics to maximize visibility and generation of quality leads

- These tactics can include digital / social media campaigns, webinars, inside sales, content syndication, emailing campaigns, tradeshows, client events, etc.

- Develop as necessary Account Based Marketing or focused industry segment programs

Inside Sales :

- Define inside sales strategy and targets in coordination with sales and business leaders

- Ensure lead generation targets are met - for leads, opportunities and raw funnel

- Run effective and efficient inside sales reach out campaigns for Life Sciences, Energy and Communication sectors

- Have good working knowledge of tools like Pardot, SFDC and Sales Loft

- Define target mix of in-house vs. outsourced inside sales efforts

- Manage inside sales agency POCs

Profile :

The role will also include cross-functional working with other teams within marketing that are critical for Demand Generation success:

- Events: ensure the leverage of events (tradeshows, client events, etc.) to generate targeted leads

- Content creation : ensure appropriate content is delivered to support demand generation efforts

- Operations : For tracking/ reporting of leads/ RoI and execution of campaigns on the marketing automation tool

Experience :

- 9+ years of experience, with at least 4 years in campaign management, inside sales and lead generation

- Demonstrated marketing experience, ideally in Engineering and R&D or technology companies

- Vast experience in inbound and outbound lead generation campaign planning and execution

- Should have worked on marketing programs for customers in life sciences, energy or communications sector

Skills :

- Strong leadership, interpersonal and cross functional skills

- Solid skills in demand generation (all aspects)

- Results-driven, sense of initiative and accountability

- Ability to engage teams to deliver expected results

- Ability to work in highly international context (North America, Europe, India, China.)

- Excellent communication skills

- Knowledge of full marketing technology stack, in particular marketing automation tools like Pardot, SFDC, Sales Loft, Eloqua etc.

Benefits :

- Healthcare : World-class medical, dental, and vision policies.

- Learning : Learning & Development opportunities for you to grow your skills and career.

- Great team : Working with dynamic, hardworking people who are committed to making a difference.

Women-friendly workplace:

Maternity and Paternity Benefits

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