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Manager - Data & Analytics - Media Agency (3-5 yrs)
Our client is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oral, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondel- z International.
About the role:
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work. You will be liaising with other teams and leading analysis set up and institutionalization of Digital measurement and analytics practice for brands.
Roles and responsibilities:
- Institutionalization of Digital measurement and analytics practice for brands
- Setting up of digital kpi's both from a short term and long term standpoint
- Understanding of full funnel journeys especially for digital first brands
- Off platform and on platform attribution
- Understanding of outcomes and integrating it back into planning
- Understanding of platform audits and highlighting relevant action
- Defining tagging strategy both from a paid and on owned media lens
- CDP testing from an analytics standpoint
Requirements:
- 3-5 years of experience
- Digital analytics background - GA experience preferred exposure to Google marketing platform, google tag manager, google optimize
- Good to have GCP and Big query
- SQL background (can learn adh and other products with this background)
- A/B testing experience
- Hands on analytics implementation experience
- Relevant Education: B.Sc Statistics, Data Science Courses
- Person needs to live and breathe - Data Science and Analytics
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