Major Responsibilities - - Work with the team, leveraging the CRM framework and KPIs as a channel to drive consumer engagement, customer satisfaction and consumer segmentation that lead to both equity building and direct to consumer purchase. This also includes a differentiated engagement strategy for operational CRM for E-Commerce that does cross-sell, trade-up and new product launches. - Drive the development of social media tactics for direct selling in terms of channel strategy, retargeting and media. Set up and monitor KPIs that drive conversion to purchase. - Drive the development of the brand website and channels, digital content development for direct selling, developing enhanced and content for products, measuring outcomes through KPIs on consumer engagement, and develop and execute an A/B testing framework to continuously improve content KPIs, either through in-house developers or agencies. - Drive a multi-channel media tactics to drive consumer conversion to purchase on all direct selling platforms including E-Commerce marketplaces. - Work with the team to evaluate service providers to execute development, launch of brand website. Monitor shipment and delivery KPIs to meet customer service standards for E-Commerce, - Work with internal SCM teams to ensure that products available for sale are constantly in stock and pricing is consistently matched with external retailers. Ensure stock in 3rd party logistics/warehouses are within safety stock range and provide monthly forecast to Company demand planners to ensure constant supply of product, particularly high sales velocity items. - Work with Finance on payment of service providers, Manage profit and loss statements monthly. Qualification and Experience: - MBA degree. - 10-12 years of E-Commerce direct to consumer or related business. - Knowledgeable about E-Commerce and hands on experience in managing various aspect of direct to consumer. - Hands on experience being strategic and executional lead. - Strong track record of contributing to the new business process and growing teams. - Strong track record of leading initiatives with positive business returns. - Experience working across several different industry verticals and categories. - Savvy and knowledgeable about current trends, innovations and best practices. - Conceptual, strategic thinker with proven analytical and problem-solving skills. - Strong organizational skills and attention to detail. - Experience working with senior management

Bangalore

Manager - D2C Marketing - Digital/eCommerce 

Manager - D2C Marketing - Digital/eCommerce  ,Job Description for Manager - D2C Marketing - Digital/eCommerce  in Vito India in  Bangalore for (8-20) years of experience. Apply Now!

Job Description for Manager - D2C Marketing - Digital/eCommerce  in Vito India in  Bangalore for (8-20) years of experience. Apply Now!