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16/09 Priyanka Mishra
Recruiter at Executive Search Firm

Views:207 Applications:73 Rec. Actions:Recruiter Actions:14

Manager - Customer Retention - Internet/eCommerce - African Region (5-13 yrs)

Bangalore Job Code: 1156045

- Candidate should be from Internet/Ecommerce industry with minimum 5+ years of experience in costumer retention, acquisition, etc.

- Analyze our extensive customer buying, borrowing, location and app activity datasets to understand trends in customer behaviour to drive engagement strategies, campaigns and special offers.

- Reduce churn rate by analysing customer data, planning and executing CRM campaigns in collaboration with the channel operations teams and implementing an effective user segmentation/clustering strategy.

- Identify audiences and target groups to deliver the most relevant content to engage, retain and maximize customer lifetime value.

- Customer Engagement: Work with the rest of the growth team (User acquisition, Content marketing, Growth marketing) to define a multi-channel communication strategy for all customers and to improve and synchronize the customer journey and satisfaction.

- Plan and execute relevant and highly personalized direct marketing and customer engagement campaigns via push notifications, in-app messages and other relevant channels to improve customer engagement levels and increase company's share of the customer's wallet o A/B Testing and optimizing all campaigns.

- Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, content creation, data etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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