Manager - Customer Retention & Data - eCommerce

Strategy & Execution:

- Spearhead customer retention marketing.

- Generate revenue through repeat purchases from online customers

- Drive customer lifetime value [LTV] to maximize ROAS

- Drive engagement throughout the customer journey - from onboarding > adoption > retention > advocacy

- Identify, evaluate and implement marketing automation tools

Analytics:

- Nurture B2C customer base using monthly cohorts analysis

- Segment & retain customers using RFM analysis

- Intuition & data-driven approach to analyze consumer behavior and drive actions

- Analyze transaction data, curate consumer insights to retarget across channels, products

- Analyze campaign & website transaction data to build consumer journey

Candidature requirements:

- 3-5 years- experience in B2C ecommerce, SaaS, digital & analytics companies

- Deep expertise in customer retention, loyalty, repeat purchases