Leadership Hiring/Candidate Delight at Staffio HR
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Manager - Customer Relation Management - FMCG (5-7 yrs)
Exp: 5 - 7 years
- Manage customer relation management for our customers and build strategy for engagement and retention of online & in-store customers.
- Customer segmentation - Develop Predictive Models for campaign target customers generating incremental response & revenue.
- Promotion Analytics - Perform business analytics using AB testing, in areas of product bundling, promo/discount impact and merchandising to bring incremental revenue for customers.
- Campaign management- Develop campaign strategy for push, SMS & email marketing for engaging customers and drive conversion.
- Customer segmentation and life cycle management -End to end analysis management of customer retention and building life time value.
- Skills & Tools - Should understand basic CRM like clevar tap, moengage, Google analytics.
- Should be comfortable running SQL queries and accessing Power BI.