Partner at STARCHASE EXECUTIVE SEARCH
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Manager - Customer Marketing - FMCG/OTC/Foods/Nutrition Business (10-14 yrs)
Customer Marketing Manager - FMCG/OTC/Foods/Nutrition
This position ensures that Customer/Trade plans are developed and executed pan India by supporting the delivery of strategies and tactics for growth.
1. Plan and execute Distribution and volumes for all categories end to end
2. Plan and own Customer marketing activities via BTL for Trade channel
3. Trade Marketing Budgets for BTL /Meets /Promos
4. Drive NPDs execution in markets
5. Design, rollout and execute loyalty programs for channel partners & customers
6. Ensuring Customer Management and Sales team are supplied user-friendly guidelines for management and execution of promotions.
Candidate background: Overall experience of 10+ years with trade marketing/ customer marketing experience in FMCG/OTC/ Nutrition / other strong brand companies with best practices