Manager - Customer Marketing - FMCG/Healthcare

KEY RESPONSIBILITIES:

Act as think tank for the region

- Analyze, identify and lead incremental and breakthrough growth opportunities in the region

- Develop powerful launch plans to ensure NPI success in the region

- Ideate and identify key POP levers to win with customers and shoppers

- Develop data toolkits, share data based insights to facilitate discussion & business planning

- Assess competitive dynamics to formulate suitable counters

- Analyze the marketplace & translate into relevant business insights

- Conduct promotional analysis to identify and scale-up cost effective Promotions

Own Regional Business Plan :

- Develop and align the annual region strategy (Localized Region Business Plan) to deliver targeted growth

- Localized activities

- Monitor permanent visibility outlets

- Plan visibility drivers

- Develop Trade and Shopper Marketing Calendars to deliver the JBP

- Develop Scorecards & decks to monitor vital signs

- Customize & construct monthly business plans. Influence regional sales team and secure buy-in

- Lead initiative planning and execute through a matrixed team

Deliver Best in Class in market Execution:

- Co-ordinate with region sales and leverage agencies to execute powerful brand activations

- Develop customized and differentiated solutions to deliver trade visibility leadership

- Lead and execute winning category, channel and customer strategies to be partners of choice

- Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels

- Customize and lead execution of Plano-grams for impactful shelf visibility

- Ensure availability of proper POS to the ISR / ISP's / MT / TT merchandisers in the region

Build organization capability :

- Co-ordinate with region sales and leverage agencies to execute powerful brand activations

- Train and coach merchandisers to effect best-in-class visibility in store

- Manage the team, who controls the ISP's and also supports the merchandising operations

- Continuously explore the market & network with peers to build a robust vendor database

- Ensuring the formalized process to transfer Best Practices

- Mobilize senior management and develop frameworks to prioritize and resource key projects

Motivate the Indirect Field Force to deliver plans :

- Run and monitor Distributor salesman monthly incentive plan to deliver the sales plan

- Run and monitor an ISR incentive plan to deliver the plan

- Monitor and control the ISP program in the region

Develop localized vendors :

- Develop vendors for executing permanent branding in the region

- To develop and execute collaterals for Traditional & Modern Trade

- To source products for localized activities

Invest budgets to deliver Sales Plan :

- Plan and take decisions to efficiently deploy budgets to deliver revenue sales

- Develop and publish trade marketing activities and calendar

- Monitor and share rolling forecast on trade spends (trade and modern trade)

- Operate within planned budgets to ensure profitable business

- Control & monitor process hygiene and overall spends strategy