Hiring for the role of a Customer Marketing Manager with the US-based Multinational operating in FMCG space:

Role Accountabilities

Brand & Category Management

- Responsible for handling the B2B products for the organization.

- Responsible for creating product portfolio for segments such as Pharma, Food Services, Automobiles and other promising segments as and when the organization looks at them.

- Suggests price points for products in the category and be responsible for competitive pricing along with with overall category GM%.

Strategy Development

- Partners with Central & Regional Brand Marketing to build required innovation/renovation cadence to deliver on market segment strategy and support in-market launches with segment led-claims; Also provides those teams with market segment insights to ensure innovation/renovation projects fulfill local market needs

- Develops learning plan for assigned market segment & works with country sales and regional marketing to execute these plans

- Defines market segment strategy for 3 years Strategic Business Plans & Annual Business Plans

- Partners with Brand Marketing to develop the optimal portfolio mix for the market segment and align Reasons To Believe (RTB- s) for product solutions with Commercial Programs

Commercial Programs :

- Works closely with country sales team to gain deep understanding of customer needs and create the best commercial solutions for customers and the company

- If the local market is the lead market, collaborates with Regional and Central Customer Marketing team to build Commercial Program Idea for the assigned market segment

- In conjunction with local agency partners, designs & executes omnichannel commercial programs for the assigned market segment, including creative, production, content, media, customer interface/engagement programs & lead management process

- Partners with regional customer marketing to develop local market segment specific claims and manage local legal approval (where appropriate)

- Execute all customer initiatives for the category.

Sales Execution :

- Works with Sales organization to develop the business model & customer experience plan for the assigned market segment

- Designs & executes full potential, account-based marketing programs by working with sales to identify key account targets & develop joint growth plans for the assigned market segment

- Builds capability of the sales organization in key jobs to be done, insights associated with assigned market segments & commercial programs to improve sales closure rates

Capability Building & Product development :

- Prepares training material & Provides product training to the Sales Organization and distributor Sales Representatives

- Identifies product reqmt in the market and works with SCM team to develop products locally or globally.

Standard Work :

- Provides marketing support to the Sales Organization including promotional requests, end-user presentations, literature management

- Monitors performance of the market segment (share, sales, profit) and marketing programs (ROI) and adjusts accordingly

- Actively visits customers and channel partners to capture insights and check and adjust marketing programs

- Partners with Central Digital Operations team to develop and execute digital sales tools, websites, SEO/SEM etc.

- Ensures all marketing content is uploaded & maintained in the Digital Asset Management System

- Manages assigned marketing budget within CFIs

- Acts as a member of the Market Segment Community of Practice to share & learn market segment best practices

Education & Experience

Essential:

- Bachelor Degree/PG, in a business-related discipline

- 7-10 years (P3) of experience in marketing/sales roles with a demonstrated track record of achievement and growth in leadership behavior.

- P&L management

- Resolving complex problems and translating to business opportunities

- Managing & successfully influencing complex stakeholder relationships

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.