Assistant Manager - Recruitment at ACS Consultants
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Manager - Customer Marketing - FMCG (4-10 yrs)
We have an urgent Opening for " Customer Marketing Manager- Chennai (Entire Tamilnadu)
For Leading FMCG
Company Responsibilities :
- Helping the verticals meet their top line sales objective
- Work closely with the GT to deliver the sales plan
- Central point of contact between Sales and Marketing to align plans for GT and alternate channels
- Work closely with BU Heads on a channel strategy for their brands in various GT formats
- Develop consumer promotion strategy with proper action standards and measurement criteria
- In conjunction with the Brand and Trade team, formulate winning Customer Marketing strategy which enhances brand saliency and helps in achieving sales & distribution objectives.
- Deliver consumer promotion plans for the brands
- Develop shopper insights to win In Store and with our Shoppers/Consumers
- Develop and implement winning Point of Purchase strategies
- Formulate Point of Purchase strategy in sync with the brand objectives.
- Develop creative agencies/units which specialize in point of purchase design and implementation
- Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space
- Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade
- Develop brand activation programmes in the retail space to maximize reach and shopper interaction
- Control and manage the ISP program in GT
- Develop category based propositions for key accounts to help ANI drive category growth
- Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team
- Develop category and brand development initiatives for the key accounts
- Involve in negotiations with key accounts to formulate annual business plans and follow up with Joint business plan
- Develop Trade Marketing Strategy to help achieve sales and distribution objectives
- Set up robust trade marketing activity calendar in conjunction with the brand objectives
- Set up evaluation and measurement parameters for Trade Marketing Activities
- Ensure proper documentation of SG&A spends and distributor reimbursements in MT
- Develop channel strategies for existing and new channels
- Develop a winning strategy for Pharmacy, Hyper and Super channel so as to drive throughput for ANI products
- Sales plan for NPI and NPI tracking
- Prepare a sales launch plan for all NPI
- Track and measure the NPI launch for the first phase
Experience :
- Minimum of 4- 10 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling /Customer Marketing/ Trade Marketing
- Extensive knowledge of marketing and brand plans
- Good grasp of distribution and logistics management
- Understanding of financial and legal regulations
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