Manager - Customer Marketing - FMCG

Key Responsibilities:

- Develop strategies to increase market share, meet revenue targets, and protect margins at chain and regional levels.

- Implement effective BTL visibility campaigns to drive market share growth and revenue.

- Plan and execute consumer promotions to maximize growth and margin expansion.

- Develop unique chain-level plans for each brand.

- Lead NPD launches in existing and new categories.

- Increase market share through premiumization and flanker brand strategies.

- Collaborate with top sellers to improve business operations and consumer experience.

- Analyze business trends and provide executive-level reporting on category trends and opportunities.

Target Candidates:

- Tier 1 FMCG professionals with trade marketing/sales experience.

- Batches: 2019, 2020, 2021